Music video for “Um Sopro”, by Guto Brant.
“'Um Sopro' is a song about time, its inexorability and our insistence, as a generation, in a way of life marked by the excess of work and consumption, repeating (and intensifying) a logic to which generations previous to ours" explains Brant.
Guto approached Doidera TV (Andrei Oliveira and Vitor Meuren) with the intention of creating an unique animated short, featuring original illustrations that would reference the main ideas of the song. While most of the scenes portrait Brazilian daily life - the duo decided to use 2D frame by frame animations, a bright color palette and acid humor to convey the narrative into a full of details and easter-eggs animated short.
Sticker pack created for use on social
Illustration process steps + scene object concept
Frame by frame animated icons + character pose
Ending sequence sketches + planning
Ending sequence styleframes